WHAT’S UP WITH THAT COLOR?
For several months I have noticed that certain colors are used in television commercials, a lot of blues, purples, and reds, for sure. But the color that stimulated my thinking was orange. Commercial after commercial, I saw some form of orange. I asked myself, sounding like I was a writer on the Seinfeld show, “What’s Up with that color?” I was curious, so I decided I’d check it out. The...